About
Client: Citizen Digital
Industry: Media
Deliverables:
Content Strategy & Development
Creative Design
Content Calendar
Video Animations
Due to the rise in the cost of production and the evolution in technology, the reliance on traditional media was declining. Many audience voices became alienated due to the lack of coverage and in turn a rise in demand for first-hand inclusive, authentic, and diverse news for both media and audiences.
Our goal was set; to transform eyewitnesses into citizen reporters and from wherever they were. Marginalized voices would get a space to engage, interact, and inform on issues important to them.
Our execution was more dynamic and engaging as we utilized people’s social media platforms and mobile technology to capture and share real-time stories.
To drive our campaign home, we crafted key messages that emphasized our narrative. We told people that you could:
Share Your Story On The Go!
Don’t just witness the news, be part of breaking it
Through this campaign, news reporting was transformed from how it was made, shared, and consumed. We made it more inclusive and representative of the world we live in.
