Tessera Ltd
SITE LOADING

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About

Client: The Girl Generation
Industry: NGO

Deliverables

Video Animation
Logo Redesign
Brand Toolkit Development

Established in 2013, The Girl Generation (TGG), is an African Led Movement (ALM) to eradicate Female Genital Mutilation &Cutting (FGM/C) in Africa by 2030, aligning with the Sustainable Development Goals (SDGs). The Girl Generation works in partnership with multiple agencies, individuals, and other interest groups.

When TGG tasked Tessera to develop a comprehensive Brand Identity System, we crafted a logo, tagline, merchandising, and more as well as an impactful introductory video. These were to aid the ALM in achieving its goals and reinforce its mission to internal and external stakeholders.