SIC Rebrand

When Safaricom Investment Cooperative (SIC) came to us, it was at a crossroads. While the reliance on the Safaricom brand was a major asset for them, there was a need for them to stand on their own and create a name for themselves. As they aspired to be the top choice for Kenyans looking to invest in shares, land, and housing, it became clear that a change was necessary, one that would secure the cooperative’s future while preserving its identity.

Understanding the stakes, we embarked on a journey to reimagine SIC’s brand. The challenge was clear: to retain the familiar SIC initials while crafting a brand that spoke to both the present and the future.

Our strategy was rooted in trust, competence, and leadership, qualities that would position SIC as a reliable guide for investors navigating the complex financial landscape. This wasn’t just about a new name or logo; it was about reshaping SIC’s identity in a way that resonated deeply with its audience.

We brought this vision to life through a comprehensive rebrand that captured the essence of SIC’s mission. The new identity, complete with a fresh logo, tagline, and brand book. It was more than just a visual change, it was a statement of intent. SIC was now poised to lead, with a brand that reflected its commitment to helping investors achieve financial freedom.

Through this transformation, SIC emerged stronger, ready to be the first name that comes to mind when Kenyans think about investing, securing its place in the market for years to come.