About
Client: Shabiki
Industry: Betting
Deliverables
Communication Strategy
Creative Design
Social Media Posters
Print
When Shabiki.com approached us, they were facing stiff competition in an already crowded betting market. They wanted to carve a distinct identity to capture the attention of all potential users and stand out from the rest.
We recognized that their target demographic was comprised of dreamers with hopes of luck and success and identified an opportunity to connect with them on a deeper emotional level. We were on a mission to differentiate Shabiki.com from competitors, attract users, and increase their brand awareness.
Tapping on the aspirations and optimism inherent in every bet maker, we crafted the, ‘Ni Zamu Yako’ campaign. Luck and success would eventually find them, it was their turn to win.
The campaign featured a distinct ‘Jackpot Mbao’ sub-brand logo to compliment and allow for more cohesive branding and a unified identity across the assets under the Shabiki.com umbrella. This strategic move not only differentiated Shabiki.com from its competitors but also strengthened its connection with its dream-driven audience.
