About
Client: Mount Kenya Milk
Industry: Food Processing & Manufacturing
Deliverables
Brand Strategy
Creative Design
Social Media Posters
Brand Character Design
Mount Kenya Milk, a venerable brand with a rich history spanning over five decades, faced a pivotal challenge in 2023. Despite a loyal customer base, significant segments in urban and semi-urban areas remained unfamiliar with its extensive range of high-quality milk and cream products.
We embraced this challenge with a vision to not just increase brand recognition but to establish a deep, emotional connection with a broader audience. We delved into the heart of Kenyan culture and consumption habits, uncovering a nation that prides itself on its robust milk consumption, the highest in sub-Saharan Africa at 110 litres per capita.
Enter Mama Milkah, a captivating embodiment of Mount Kenya Milk’s essence and values. With Mama Milkah as our central figure, we crafted a campaign that transcended mere marketing. She became more than a character; she symbolized heritage, quality, and the trusted source of milk enjoyed by generations of Kenyans. Through her persona and the nostalgic Mama Milkah chant that resonated across the country, we breathed life into the brand, making it a household name in every corner of Kenya.
The execution was as bold as it was effective. Through vibrant storytelling and the power of music, we bridged the gap between tradition and modernity, uniting old and new consumers under the banner of Mount Kenya Milk’s enduring excellence. This integrated approach not only elevated brand awareness and top-of-mind recall but also underscored Mount Kenya Milk’s commitment to quality and local sourcing.
Mama Milkah didn’t just endorse products; she embodied the pride and taste that Kenyans cherished in their daily lives, ensuring that Mount Kenya Milk not only entered but also remained in the hearts and homes of consumers across the nation.
