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DIGITAL ACTIVISM: AMPLIFYING KENYAN VOICES AGAINST THE FINANCE BILL

DIGITAL ACTIVISM: AMPLIFYING KENYAN VOICES AGAINST THE FINANCE BILL

In the face of the proposed (and now withdrawn) Finance Bill 2024, Kenya has witnessed a remarkable digital revolution. This movement, spearheaded by Generation Z and supported by Millennials, Boomers, and Gen Xers, has utilized various digital...

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Opinion – UDA Political Branding Commentary

Opinion – UDA Political Branding Commentary

Disclaimer – This commentary is purely for creative branding purposes and does bear any political inclination towards the candidate or the party. Let me start by mentioning three things I like about the hashtag#UDA billboards, first,...

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Film Review – Vote Your Loudness

Film Review – Vote Your Loudness

The just concluded elections showed us a lot about ourselves and our fellow countrymen. Many messages from various perspectives and mediums were shared concerning the direction we should take, but very few touched on our shared Kenyanness like...

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AN ANALYSIS OF THE BARBENHEIMER MARKETING TACTICS

AN ANALYSIS OF THE BARBENHEIMER MARKETING TACTICS

BARBENHEIMER – ACCIDENTAL PORTMENTAU OR PURE MARKETING MAGIC? Barbenheimer, Boppenheimer, Barbieheimer or Oppenbarbie, Accidental Portmanteau, or is it? Two summer blockbusters. Two genres. Two directors. One release date and one heck of an...

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An #IWD Special: Accelerating the progress of women in advertising

An #IWD Special: Accelerating the progress of women in advertising

Another year, another reason to highlight the plight, struggles and triumphs of women everywhere. This year’s International Women’s Day, UN Women settled on the theme Invest in women: Accelerate progress. We asked our MD Joanna Gow what she...

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