About
Client: Tessera
Industry: Brand & Creative Agency
Deliverables
Digital Content Creation
This was a fun in-house project that started with banter amongst colleagues about how busy agency life gets. Some of us never get to enjoy or celebrate Valentine’s Day because we’re either too busy meeting deadlines or we simply forget.
Our banter developed into a brainstorm that led to the idea of a guidebook for agency people: Surviving Valentine’s Day for Agency People, and our target audience? None other than our fellow industry folks cause they would definitely relate!
We promoted the book through playful reviews from various agency professionals, with each of us adopting different personalities typically found in agencies, sharing our unique takes on the book.
