About
Client: Afya Nzima
Industry: Health
Deliverables
Brand Toolkit Development
Imagine struggling to get medical services or travelling long distances to get said services. This is a reality for many Kenyans in rural areas. This challenge has caused some not to seek any medical services while the others who do, succumb while on their way to the far-located hospitals.
Enter Afya Nzima, an organization dedicated to bringing healthcare to rural areas by collaborating with clinics and local hospitals, providing them with equipment for medical services. This was to help in curbing the mortality rate from curable diseases.
However, to effectively communicate their impact and mission they needed a distinct identity. Something that would resonate with communities and stakeholders alike. That is where we came in.
The execution was effective. We wanted to make them have an entry that would not only stand out but that would symbolize hope. We immersed our creativity in the essence of Afya Nzima’s work and generated a name, and brand identity system inclusive of a logo, brand book, and its colours.
