About
Client: Citizen Digital
Industry: Media
Deliverables
Communication Strategy
Creative Design
Social Media Posts
Video Animations
Awards:
Digital Media Awards – 2022
Runner Up – Best Mobile/Web App by Corporate
Digital Media Awards – 2021
Winner – Best Mobile/Web App by Corporate
Noticing how news consumption habits had shifted during COVID-19, Citizen Digital came to us, aiming to completely transform and disrupt the digital news-space.
People demanded real-time news updates that were timely, reliable, and user-friendly, regardless of where they were. We understood that staying informed at that time was more crucial than ever. We created an experience that allowed people to stay informed on the go.
We set our objective to make the Citizen Digital App the prime source for up-to-the-minute updates on both local and international news in motion.
To achieve this goal, we crafted key messages emphasizing the Apps accessibility and reliability.
People could: Get the full story on the go!
By: Downloading Citizen Digital App.
Which was now: Kenya’s Number One News App
We successfully positioned the Citizen Digital App as the ultimate destination for those seeking real-time news updates.
