About
Client: Safaricom
Industry: Telecommunications
Deliverables
Brand Strategy
Creative Design
Digital Content Development
Content Calendars
Radio Ads
Video Animations
Print
Awards:
MSK 2022 – 1st Runner Up – Brand Campaign
of the Year
The Loeries Africa & Middle East 2023 – Finalist – Social Impact Campaign
Kenya faced a cascade of human, economic, and social crises that weighed heavily on its people.
In these turbulent times, Safaricom, a cornerstone of the nation’s communication and hope, stood poised to make a meaningful impact. With challenges looming large and citizens seeking solace and inspiration, the brand’s role transcended mere service providers.
The goal was clear: to deepen emotional bonds with Kenyans by addressing their immediate realities. Our strategy centred on empathy and solidarity recognizing and validating the struggles of everyday life. Safaricom aimed not just to offer relief but to forge a meaningful connection grounded in shared experiences and mutual support.
The execution unfolded through a campaign that dialled up emotion, highlighting stories of resilience and community spirit amidst adversity. Safaricom became more than a telecom giant; it became a catalyst for unity and empowerment. By showcasing tangible ways in which the brand eased financial burdens and supported local initiatives, we cemented Safaricom’s place as a trusted ally in the hearts of Kenyans.
This campaign wasn’t just about metrics; it was about nurturing genuine, lasting connections. Safaricom’s message resonated because it wasn’t generic but tapped into the essence of the Kenyan spirit of brotherhood.
