About
Client: Housing Finance Corporation
Industry: Banking
Deliverables
Visual Identity
Web Design
Web Development
Print
Graphic Guidelines
Motion Design
HFC’s mission was clear, to tackle the inconsistency that prevented people from reaching their savings targets. Many Kenyans had dreams and objectives but lacked a clear path to achieve them. In response, HFC created the HFC Whizz App to illuminate the many possibilities available to them. This app allowed users to choose a saving plan, track their progress, and accomplish their goals, bringing much-needed consistency to their financial lives.
Our campaign aimed to make this app accessible to all. We decided to generate excitement around the consistent savings and investments facilitated by the HFC Whizz App. Our goal was to assure people that a step-by-step saving process could help them tick off items on their checklists. We wanted to instil confidence in customers about their saving power and the achievements that would follow.
To bring our vision to life, we employed every medium at our disposal to highlight the benefits HFC could offer. We informed people about a platform where they could plan, set goals, and save gradually (“pole pole”) to achieve their dreams.
Our comprehensive 360-degree campaign showcased that targeted efforts lead to tangible results. Through the HFC Whizz App, users could visualize their financial journey and, by maintaining consistent saving habits, ultimately achieve their targets
