Mayfair Brand & Communication Strategy

Brand & Communication Strategy

Mayfair Bank was licenced and launched at a time in Kenya when the market was very volatile, especially for 2nd tier banks. The target market was high net worth individuals and the bank wanted to be perceived as a niche bank with a unique positioning. We developed a brand and positioning strategy that would place the bank differently from any other in the market.

 

We designed and developed

  • Company profiles
  • Brochures
  • Brand systems
  • Branding
  • Event set up and branding
Category:

Creative, Events, Strategy