Brand & Communication Strategy
Mayfair Bank was licenced and launched at a time in Kenya when the market was very volatile, especially for 2nd tier banks. The target market was high net worth individuals and the bank wanted to be perceived as a niche bank with a unique positioning. We developed a brand and positioning strategy that would place the bank differently from any other in the market.
We designed and developed
- Company profiles
- Brochures
- Brand systems
- Branding
- Event set up and branding