Kenol Kobil K Wallet User Journey

As part of KenolKobil’s strategy to grow in both the Kenyan and global markets, the company designed a mobile payment app that is an easy-to-use fuel management system that adds convenience to both individual and corporate customers in their daily lives. Tessera developed a launch campaign that would introduce this app to the Kenyan Market – with a view to taking it to the rest of Africa – by creating a brand persona for the product without losing association to the mother brand.

THE RESULTS

Within the 1st month:

  • 1000 Downloads n the Google App store.
Category:

Creative, Strategy