Goodlife Pharmacy

Goodlife Pharmacy, a retail pharmacy whose product offering includes genuine and internationally recognized pharmaceuticals, food supplements, veterinary and cosmetics in the non-pharmaceutical/OTC range, launched a Loyalty club on February 2019 to encourage customers to make their purchases at Goodlife Pharmacies worldwide.

The Agency was tasked with the development of the Goodlife Loyalty Club icon and identity. The identity was based on the current Goodlife brand identity with an addition of some classy font to give the identity an air of sophistication and exclusivity.

The chosen name, Goodlife Loyalty Club, is a simple name that communicated what the offer was and what it offered the customer. The Loyalty Club provides customers with an opportunity to get rewarded for shopping at Goodlife, which urges customers to Join the Good side of life


Creative, Digital