OPTIONS UK – The Girl Generation: ‘Together to End FGM’ is a social change communications initiative, galvanizing, catalyzing and amplifying an Africa-led, global movement to end Female Genital Mutilation (FGM).
The agency was tasked with creating an African youth-led movement compelling the youth, the people across Africa and the world to ‘speak up’ to end FGM and to inspire others to join the movement. The campaign ran across 8 countries in Africa with Tessera being the lead agency. The I WILL END FGM Campaign, was to spark 1,000,000 conversations for social change, and drive advocacy for more resources to help end FGM.